An integrated marketing communications consultancy showcasing lifestyle brands in a relevant, relatable way, with real results.
In pursuit of Otium
Otium
oh-ti-oom latin
An abstract term meaning to be leisurely at ease whilst pursuing epicurean, artistic, contemplative or enlightening endeavours.
At Otium, we tell compelling brand stories with a unique 360-degree approach. An ability to be hands-on at every touch-point differentiates us in our industry. As does the care we take in fostering client relationships. Whether through marketing, partnerships, business development, marketing or sales, we’ll always deliver on our clients’ goals. And then take them to the next level. Because we know what works.
About
ANNIQUE LABUSCHAGNE
Business strategist. Brand custodian. Passionate storyteller. For over 15 years, Annique has worked with some of the world’s leading brands in tourism and hospitality lifestyle at every level including consumer, commercial and government sectors.
She has successfully positioned and promoted countries, properties, resorts and lifestyle destinations in more than 20 countries across five continents working with agencies, commercial and non-profit organisations.
Annique has been instrumental in creating key campaigns for allocated markets, resulting in several being adopted globally by her clients, notably her strategies for VisitBritain, originally implemented in the Gulf region. Entrepreneurial by nature, Annique works equally well as an independent or as head of a wider team, adeptly managing projects and building on client relationships globally.
SPECIALISATION
We specialise in the luxury lifestyle sector, working closely with destinations, resorts, property developers, brands and entrepreneurs.
Every solution we create is bespoke. It means we can get our clients right to the heart of where they will have the most impact.
WHY OUR CLIENTS CHOOSE OTIUM
Experience
It can never be overrated. For over 15 years we’ve worked tirelessly across five continents managing some of the biggest lifestyle brands in the business. Professionalism, excellence, trust and validity. Our business is built on these values.
Relatable
We believe in developing and nurturing meaningful relationships, so our clients feel like part of our extended family. A community of like-minded, socially responsible individuals who are passionate about emotionally connecting with others. We use our platform for the greater good and communicating meaningful messages with purpose.
Authentic
If we’re not authentic, it just won’t work. Whether it’s through open and honest client dialogue, meaningful messages to our target audiences or partnering with like-minded lifestyle brands, we’re always true to ourselves.
Socially Responsible
We live positivity. And we want to celebrate our brands that way too. We want to tell their stories because they deserve to be told. While good PR and communication is great, we know good deeds should be recognised. So, we tell stories that benefit everyone who hears them.
OUR MARKETING SERVICES
Marketing & Communications
– Marketing Communications Strategy
– Multi-Channel Marketing
– Media Relations
– Content Creation
Partnerships & Collaborations
– Brand Partnership Management
– Strategic Collaboration Development
Business Development
– Brand Representation
– Lead Generation
– Product Training
– Relationship Management
Marketing & Communications
– Marketing Communications Strategy
– Multi-Channel Marketing
– Media Relations
– Content Creation
Partnerships & Collaborations
– Brand Partnership Management
– Strategic Collaboration Development
Business Development
– Brand Representation
– Lead Generation
– Product Training
– Relationship Management
Client Experience
Annique is such an energetic force. Not only have I learned so much from her luxury hospitality experience and knowledge, her introductions and wide network generated many long-lasting relationships with high-end brands such as North Island in the Seychelles and Outrigger Resorts for our BabyMoon® Travel platform. With the arrival of OTIUM, we are even more excited to be able to work together again.
Annique and Otium have been an absolute pleasure to work with. The attention to relationship building, special assistance and availability have helped foster successful partnerships with the brands represented which has translated into incremental revenue and enhanced customer experiences. We consider Otium an extension of our organization and have had the confidence to engage consistently for that very reason.”
We have been working with Annique since 2016 with the remit of building brand awareness and subsequently sales for Soneva in the GCC. We’ve been very impressed with Annique’s strategic approach as well as the strength of her partnerships among key influencers and decision makers. She’s also been able to help us form important partnerships. Our business from the GCC has grown year on year and we are very happy with Annique’s honest, matter of fact and loyal counsel.
We had the pleasure of working with Annique for 8 years now. Annique has an in-depth knowledge of the travel industry in the Arab region and also internationally that is incomparable. The passion she has for her field, and the genuine interest she has displayed in learning about different cultures and people is refreshing. She’s the kind of individual that you always learn something new from everytime you meet. We have multiple projects lined up with Annique and Otium Consultancy that we look forward to, and we highly recommend you working with her.
SHOWCASE
Contact
Email: connect@otiumconsultancy.com
Cape Town I Dubai I London